A few days ago, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office issued guidelines for promoting brand building in the new era.The opinions clarify development goals and specific measures.

By 2025, brand building will begin to take effect, and the leading role of brand in industrial upgrading, regional economic development, and the creation of first-class enterprises will become more prominent.

A brand system with distinct levels, complementary advantages, and significantly enhanced influence and innovation has been basically formed.The brand building promotion mechanism and support system are more perfect,Cultivate a group of scientific and standardized brand management,A first-class brand enterprise with continuously improving competitiveness,form a group of influential Industry brands and regional brands with strong driving effect,The world sharing of Chinese brands has achieved obvious results.The people's satisfaction with Chinese brands has been further improved.

The opinion proposes to cultivate industrial and regional brands, and strengthen and upgrade industrial brands.Vigorously implement the action of "increasing varieties, improving quality, and creating brands" in the manufacturing industry,To form an influential "Made in China" outstanding brand,Cultivate a number of advanced manufacturing cluster brands.Guide the equipment manufacturing industry to speed up the quality and upgrade,Promote the transformation of product supply to "product + service",Encourage the consumer goods industry to develop individual customization and scale customization,In the fields of automobile, textile and clothing, consumer electronics, household appliances, food, cosmetics and other fields,Cultivate a group of high-end brands and "specialized and special new" enterprises.Promote the innovation and development of the electronic information industry and key technological breakthroughs in the raw material industry,Cultivate a group of highly competitive brand enterprises.Strengthen the quality and safety supervision of industrial products, urge enterprises to implement the main responsibility for quality,Improve the digital level of quality management and improve product technical quality performance, stability and reliability.

In cultivating regional brands,Encourage all localities to focus on regional advantageous and characteristic industries,Create a regional brand with strong competitiveness and high reputation.Support industry alliances, industry associations, chambers of commerce, enterprises, etc. to jointly build regional brands,Strengthen coordination in trademark identification, quality standards, etc., publicize and promote regional brand image.Build a regional brand quality standard, certification and traceability system to promote the quality and brand improvement of industrial clusters.Give full play to the role of collective marks and certification mark systems,Strengthen regional branding, value assessment and intellectual property financing,Strengthen the management and protection of regional brand usage.Strengthen the brand cultivation and display promotion of geographical indications,Promote the organic integration of geographical indications with the development of characteristic industries, ecological civilization construction, historical and cultural inheritance, and rural revitalization, and enhance regional brand influence and product added value.

The opinion also proposes to improve the level of technology and quality,Build and enhance brand image, enrich brand cultural connotation,Give full play to the leading role of large-scale backbone enterprises to support enterprises in implementing brand strategies.In addition, the opinion also calls for encouraging brand consumption,Guide brand internationalization,Actively participate in international cooperation,to expand brand influence.

Brand is a combination of supply side and demand side.It is an important manifestation of the comprehensive competitiveness of enterprises and even the national economy.Accelerating brand development is to implement the new development concept,An important starting point for promoting supply-side structural reform.

It is an important way to cultivate new kinetic energy for economic development.Over the years, China National Textile and Apparel Council has always put brand work in a crucial position,In 2011, the brand work office was established,Committed to the research and implementation of brand strategic planning, brand cultivation and promotion,Boost the ability to build textile and apparel brands.

For the construction of Chinese textile and apparel brands,Sun Ruizhe, president of China National Textile and Apparel Council, said recently.

It is necessary to consolidate the foundation of the brand with technology and culture and shape the intrinsic value;It is necessary to enrich the connotation of the brand with numbers and responsibility, and shape the future value;It is necessary to enhance brand tension and shape ecological value through openness and sharing.

In addition to doing a good job in the clothing OEM business, pionttern has also been committed to the cultivation of clothing brands, and supports the establishment and development of new brands with our strong garments industry supply chain system.

Over the past few years, we have provided efficient services for new and designer brands through free garment proofing. Some of our customers, in the initial period, did not have enough orders. Factories and trading companies would ignore and pay no attention to this kind of business. Customers are suffering from only design, or only one ideal, but cannot realize their own design, or costs a lot to achieve.

But with our support, everything is possible. It is just a sketch of a design drawing, customers only need to mark some details they need, we can provide the quality samples of the fabrics, the quality samples of accessories, or make lab-dips according to the color numbers provided by the customers, we have Very experienced pattern designers can quickly arrange pattern making according to the design ideas. Of course, in the process of making samples, we will seriously communicate with customers one-on-one repeatedly until the design requirements are met. 

Small order quantity is not a problem for us. We can provide customers with orders of less than 300 pieces each. If the customer just needs a quotation, there is no problem, we will give a reference price, and customers can use this to go to other suppliers. Inquiry.

Through our series of precise services, I believe that we can give many new brands and designer brands a good production idea. We are not limited to looking for factories to cooperate with traders and agents, we provide one-stop service.